Fenty Wins Urban Luxe Category at the Fashion Awards

via @instagram

Yesterday at the Fashion Awards in London, Rihanna won her first award for Fenty. The brand was recognized by the British Fashion Council for “elevating the concept of casual”, an honor bestowed upon Virgil Abloh last year.

In the short time that Fenty has been around (literally 5 months), it has made major waves within the industry. From sold-out collections, to endorsements from the Hadid sisters, Rico Nasty, Cardi B. and more.

Although this award is a first for the brand, It’s owner and muse [Rihanna] has made a lasting - and quite iconic - impression with her personal style. So it’s really no surprise that she be recognized for her efforts.

See a gallery of our favorite Fenty moments below!

Photos courtesy of Fenty.